SmartBug Media

APRIL 17, 2020

Once your team is trained, your quick wins are in the bag, and you’ve had a chance to take a breath, it’s time to start building your road map. Sales Insights helps your sales team see Marketo data without leaving your CRM. Sales reps see their leads ranked by recency of engagement and overall lead score. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Marketing Insider Group

SEPTEMBER 2, 2015

Third-party data, on the other hand, is sold by aggregators who collect information on consumer demographics, online behaviors and purchase history as well as other types of data from a variety of external sources. Recency issues can also arise as data ages or as it gets passed from one system to another for processing.

Personalization 100

Personalization Marketing Management SMS Mobile Marketing 100

Customer Experience Matrix

JANUARY 3, 2013

Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. This perspective has always been part of consumer marketing, where the classic description of Customer Relationship Management (CRM) was “marketing, sales and service”.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

APRIL 14, 2009

Actions can send the lead to the CRM system, assign the lead to an owner, and send the owner an email. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Other reports can list individuals by status, by products purchased, by contact recency, and other attributes.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120