Chris Koch
AUGUST 21, 2009
Create a content development process. The key components of the program are: Create a publishing process and calendar. Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.).
Chris Koch
AUGUST 21, 2009
Create a content development process. The key components of the program are: Create a publishing process and calendar. Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.).
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Chris Koch
SEPTEMBER 11, 2009
Of course, devising those incentives, putting them in place, and driving the cultural change necessary to make them stick is a maddeningly complex process that helps keep consultants and academics in business. Marketing automation and CRM vendors are beginning to offer ways to capture that kind of information. Information.
Chris Koch
SEPTEMBER 11, 2009
Of course, devising those incentives, putting them in place, and driving the cultural change necessary to make them stick is a maddeningly complex process that helps keep consultants and academics in business. Marketing automation and CRM vendors are beginning to offer ways to capture that kind of information. Information.
Chris Koch
JULY 24, 2009
So you have to start with the bigger process picture. And as I discussed in this post, the qualification process needs to be gradual and non-invasive, what Brian has since christened “micro-conversion.” The key to this process is getting sales and marketing to work together create an integrated process. Lead scoring.
Chris Koch
JULY 24, 2009
So you have to start with the bigger process picture. And as I discussed in this post, the qualification process needs to be gradual and non-invasive, what Brian has since christened “micro-conversion.” The key to this process is getting sales and marketing to work together create an integrated process. Lead scoring.
Chris Koch
JANUARY 15, 2010
Assuming CIOs would be willing to accept the pay cut, and smart and determined as they are, I’m certain that few have the talent for or interest in the publishing process. If we automate the processes that matter, the metrics we need will be staring us in the face. What am I paying for? The funnel becomes electric.
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