Act-On
APRIL 29, 2024
Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. Lead scoring is a type of segmentation.
Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
AUGUST 4, 2020
A final, sometimes overlooked element, is your webinar technology platform. GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. Total reviews: 552. Total reviews: 679.
Marketing Insider Group
JULY 10, 2023
While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?
Act-On
DECEMBER 7, 2023
The cracks in your marketing automation platform may have been showing for some time. And staying the course with your existing platform is tempting, isn’t it? Implement marketing automation that plays nice with your tech stack No one likes a playground bully, do they? It’s difficult to use. Sound familiar?
Marketing Insider Group
JANUARY 16, 2018
One of the most empowering abilities marketers have gained from the digitization of the marketing function is marketing automation. The post 35 Marketing Automation Tools To Personalize Your Customer’s Journey appeared first on Marketing Insider Group.
SendX
AUGUST 27, 2020
A consumer journey in 2020 looks more complicated and diverse than ever before – your customers can reach you in a number of ways, through a multitude of channels, and they expect top-notch service on all of them. Here are some of the best e-commerce tools you should incorporate in your business right now! Best E-Commerce Tools 1.
Expert insights. Personalized for you.
164 
Let's personalize your content