SnapApp

JULY 10, 2018

Perfect for the marketer who dares to step outside of the conventional norms, The Sales Acceleration Formula shows how data, technology, and a little bit of forward thinking can help companies boost sales, accelerate lead conversation, and attract more attention to their goods and services. Fanatical Prospecting by Jeb Blount.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

JULY 10, 2018

Perfect for the marketer who dares to step outside of the conventional norms, The Sales Acceleration Formula shows how data, technology, and a little bit of forward thinking can help companies boost sales, accelerate lead conversation, and attract more attention to their goods and services. Fanatical Prospecting by Jeb Blount.

Training 48

Training Demand Demand Generation Agencies Planning 48

SnapApp

OCTOBER 18, 2017

A while ago, I heard about an apocryphal (I hope at least) email strategy around sending marketing emails geared toward women during football games on Sundays. The idea being that while these prospects might be watching football, they may not be all that interested and therefore checking devices and phones, browsing emails. .

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

FEBRUARY 5, 2019

Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. But these days, the lines between marketing and sales teams’ responsibilities have blurred. Prospects no longer come to sales with limited information. Align on Each Team’s Role at Different Stages of the Buyer’s Journey.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

SnapApp

MARCH 21, 2018

The tool allows you to place ads for your products right at the top of the search results for the keywords prospective customers are searching at each stage of the funnel: . . This ad helps tie LinkedIn’s services to a common problem B2B marketing departments have: generating more leads. Source ). . Source ). . Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

FEBRUARY 13, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson: . Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63