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Building a Tech Stack to Empower Efficient Growth

LeanData

Today, companies are pressed to grow efficiently and responsibly, looking for positive cash flow and — gasp — even profits! For example, in every article or infographic you read about a tech stack, it starts with a CRM. Spoiler alert: In two sections, we’ll cover your absolute need for a CRM.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? Cumulative.

ROI 50
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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. One where research feeds experiments, experiments generate insights, and insights (about your customers, users, or buyers) lead to more robust hypotheses. Let’s show you how. Peeved Peter.