Remove government trigger
article thumbnail

CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs. Most recently, we’re seeing CDPs in education, healthcare, and government applications. The concept itself was easy to grasp (“all customer data in one place”).

article thumbnail

Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Examples include saving time on administrative activities within your marketing automation platform (MAP) or customer relationship management (CRM) system, or shortening the time it takes for a sales or customer success team member to gather talking points to support an upcoming customer conversation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How AI’s ‘describe and done’ can revolutionize your work

Martech

We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. AI-prompted no-code will be driven by MAP/CRM platforms that we trust.

article thumbnail

Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. This is helpful in understanding resource allocation to complete everything you are selling. Leads vs Contacts.

CRM 40
article thumbnail

Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. This is helpful in understanding resource allocation to complete everything you are selling. Leads vs Contacts.

CRM 40
article thumbnail

Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. This is helpful in understanding resource allocation to complete everything you are selling. Leads vs Contacts.

CRM 40
article thumbnail

Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. This is helpful in understanding resource allocation to complete everything you are selling. Leads vs Contacts.

CRM 40