Remove government trigger our-team
article thumbnail

CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs. So we spent most of our time explaining the difference between CDP and other systems that also built customer databases.

article thumbnail

Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 marketing automation use cases where AI can help with data quality

Martech

For martech leaders, infusing AI into core stack components like CRM and marketing automation platforms (MAPs) will increase accuracy and productivity. are still our secret decoders for working across multiple data sources in my March 2023 MarTech conference presentation. However, programming VLOOKUP is too technical for many.

article thumbnail

How SalesLoft Is Ruining Customer Experience (But It’s Really Your Fault, Not Theirs)

ANNUITAS

In particular, helping sales team members improve their ability to engage right place, right time with prospects and customers. In extreme cases, the result is a hodgepodge of information within CRM systems that is largely unusable in go-to-market activities altogether. Clearly the problem is not the technology – it’s how we use it.

article thumbnail

Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity.

CRM 40
article thumbnail

Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity.

CRM 40
article thumbnail

Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity.

CRM 40