Remove government trigger
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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. The most common pattern is an event in one system triggering a sequence of predetermined actions across others. Governance is how the collection of apps that we’ve integrated are managed.

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. But for this blog, which I try to keep agnostic about the larger industry, I thought this might be a good moment to reflect on what I’ve learned along the way in this mission to better integrate martech.

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Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. New clients are deployed in 24 hours, including the time to import CRM data and calculate success rates by attribute.

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Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. For more information about lead scoring, read our blog post about it. Leads vs Contacts. In GreenRope, contacts are people.

CRM 40
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Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. For more information about lead scoring, read our blog post about it. Leads vs Contacts. In GreenRope, contacts are people.

CRM 40
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Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. For more information about lead scoring, read our blog post about it. Leads vs Contacts. In GreenRope, contacts are people.

CRM 40
article thumbnail

Strategies for CRM Opportunities

GreenRope

The first thing we want to be clear about is how GreenRope is different from some other CRM platforms. On a personal level, I have no idea why CRM evolved this way to make things more complicated. For more information about lead scoring, read our blog post about it. Leads vs Contacts. In GreenRope, contacts are people.

CRM 40