CRM Forrester Personalization SEM 
Content4Demand
SEPTEMBER 24, 2021
There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. In theory, a progressive company could use intent data to facilitate personalization at scale.
Valasys
MARCH 12, 2019
According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! As advertising technology is a key customer acquisition technique, most marketers will use a combination of display ads, Search Engine Marketing (SEM), retargeting, and ad tracking.
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GreenRope
DECEMBER 14, 2016
Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.
GreenRope
DECEMBER 14, 2016
Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.
GreenRope
DECEMBER 14, 2016
Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.
GreenRope
DECEMBER 14, 2016
Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.
GreenRope
DECEMBER 14, 2016
Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. If a person hits your website via a social channel, make sure you take that into account when they embark on your customer journey. Make sure it is directly tied into your CRM.
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