Avoiding Cascading Zipper Failures between Marketing and Sales
ViewPoint
AUGUST 21, 2012
The structural catastrophe is Sales not following up THE SUPERMAJORITY OF SALES LEADS (60% or more) and salespeople failing to make their forecasts as a result. In companies that have a lack of sales lead follow-up, they often buy CRM software products to shore up areas of non-compliance, which accomplishes very little.
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