Remove online

Paul Gillin

article thumbnail

An Intelligent Approach to Influence Measurement

Paul Gillin

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks. A good CRM system is essential. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Reputation.

ROI 50