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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But social media, paid advertising, and influencer marketing can also play important roles. Pricing: $79/$159/$299 per month; enterprise pricing by quote. Total reviews: 679.

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How much does acquiring a customer cost?

Martech

If someone tells you the CPA on a campaign is $2, it is probably no better than a contractor telling you the price of lumber when you are trying to build an addition on your home, he explained. Not every KPI applies to every execution,” said Lindsay Rinner, media supervisor at Booyah Advertising. Tag all events.

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How to Leverage Intent Data to Drive More Business

NetLine

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Customer Relationship Management Tools : Connect and track leads throughout the sales funnel. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Advertising Tools. Key Features: Real-time event tracking. Pricing : The pricing plans start at $5/month for up to 2,500 sessions!

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How to Create a Targeted B2B Customer Profile

Zoominfo

Cheaper advertising – It’s no secret—broad, popular search terms like “business software,” or “ sales intelligence ,” are expensive for ads. But more niche terms like, “mobile CRM software,” or, “competitive lead intelligence,” generally have a lower price tag and attract your segmented audiences.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. or “Homepage>pricing>trial?” A funnel report to identify bottlenecks. Use Google Analytics to optimize your website. Is it “Homepage>product page>trial?”