Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? Cumulative.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

NOVEMBER 2, 2010

How do you PROVE the value of Twitter? Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The end of human social skills? Enterprise 2.0.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. One where research feeds experiments, experiments generate insights, and insights (about your customers, users, or buyers) lead to more robust hypotheses. Let’s show you how. Can they be reconciled?

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59