markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. This morning I talked with Jim Berkowitz, who writes the CRM Mastery E-Journal. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. This wouldn't be possible without target audience scoring, multiple data partnerships, and CRM integration.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

SEPTEMBER 23, 2009

demand generation vendors: Eloqua , Silverpop , Marketo , etc.) Yet bear in mind that looming behind the marketing automation vendors are the enterprise CRM vendors, who also offer largely on-premise installations. In cases such as word of mouth programs, this was even the primary objective.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Referral Rock

OCTOBER 30, 2019

Customer Relationship Management (CRM). A CRM can help you stay organized while storing all your company’s data on its interactions with customers. Hubspot is great for any company new to using a CRM. Other popular digital marketing tools in this category: Salesforce, Microsoft Dynamix, Infusionsoft, Zoho CRM.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69