Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).

Personalization 117

Personalization Practices Allocation Enterprise Management 117

TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

TrustRadius Marketing

OCTOBER 27, 2022

As an enterprise, you need to optimize the customer experience on all your channels. This will help you identify bottlenecks in the user experience and optimize your ad spend. . That’s where having a strong CRM tool comes in. Customer Relationship Management (CRM). Salesforce .

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. It optimizes Personalization : .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. ” Instead, about a year ago, they launched a platform they call the “interactive program.” In your inbox.

CMS Development 72

CMS Development Industry CMS Marketing & Strategy Multi-Channel 72

Vision6

FEBRUARY 26, 2023

Experiment with dynamic content using conditions, leveraging data from your CRM. Optimizely Take your email marketing game to the next level with Optimizely! This digital experience platform lets you amp up campaigns through automated emails and powerful AB testing.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

chiefmartech

MAY 3, 2023

But what we especially liked were the little labels below the names of the different tools in their stack that briefly summarized what they used that tool for, e.g., pdocasting, search engine optimization, event management, social listening, email authoring, etc. Super insightful lens into a marketing web stack.

Digital Experience Platform 93

Digital Experience Platform Multi-Channel Work Management Paid Search Agency 93

Martech Advisor

OCTOBER 15, 2019

For this, the marketing systems need to be integrated not just with the data and each other, but also with the performance tracking and analytics systems to optimize campaigns in real-time. Popular customer data management (CDM) technology platforms and software. CRM systems store data only if the user has communicated with the brand.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Martech

DECEMBER 22, 2021

Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust. I’ll be honest, I don’t know what the new configuration of marketing technology will be – but I think I know the right question to ask: What is the future of the customer data platform? They’re moving.

Enterprise Management 111

Enterprise Management Marketing Automation Services Work Management Marketing Management 111

ClickZ

JULY 31, 2019

Furthermore, while they have a clear picture of their customers, they face more pressure to personalize these prospects’ and customers’ experiences. We believe the path to an optimal marketing organization requires developing agility in processes, systems, and technology. This resulted in an expanded competitor set.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Martech Advisor

JANUARY 21, 2020

What Is the Difference Between a CMS and a DXP? What Is the Difference Between a CMS and a DXP? Digital experience platforms are the latest buzz in the martech space. Digital experience platforms (DXPs) enable organizations to deliver personalized experiences to their audiences across different touchpoints.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. Workforce Optimization. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. Workforce Optimization. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. Workforce Optimization. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. Workforce Optimization. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52