Only B2B

FEBRUARY 6, 2024

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As marketers, we use offers and other incentives to get them to give up their contact info.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

DealSignal

MARCH 20, 2018

And when we help them identify the rest of their total audience with precision, they’re typically ready to pull those accounts and contacts into their ABM marketing campaign engine and drive more high quality leads and fuel growth. Q2: You mentioned that some companies turn to ABM seeking larger deals as a path to growth…how does ABM help?

Account Based Marketing 55

Account Based Marketing Ideal Customer Profiles ABM Work Management 55

Full Circle Insights

APRIL 15, 2021

Data on clicks and open rates is useful, but it doesn’t resonate beyond the marketing department. A single source of truth is a must, and since the CRM is the de facto revenue record system at most B2B companies, it makes sense to house martech data inside the CRM. The CMO Series: The Rise of the B2B Marketing CMO.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85

Full Circle Insights

AUGUST 4, 2020

It’s a bit trickier in digital marketing because martech point solutions provide data on activities — page views, open rates, etc. With the right tools, you can establish that connection, attributing revenue to campaigns inside the CRM system so everyone is making decisions using a single source of data truth.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Top of Funnel 52