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Assessing Your Marketing Technology Stack

Heinz Marketing

These tools allow prospects to engage with your business through content, ads, a sales representative, your website, etc. . These tools help you capture the attention of prospects. Think social media—paid and organic, Vidyard for interactive video creation, direct mail solutions like Sendoso or PFL, YouTube, Email Marketing, etc.

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Sales Pipeline Radio, Episode 256: Q & A with Jamie Shanks @jamietshanks

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

The sales “discovery&# call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct. Use Knowem.com to claim your (and your company’s) profile across social networks; you don’t have to be active on all of them (only the ones where your customers and prospects are). •

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

“There are only so many hours in the day that we get a chance for screen time, and if we’re looking at social media, we’re not reading newspapers or blogs, we’re not watching television, or if we are, perhaps it’s set to Prime, Netflix or YouTube.”. Success Circle – Boston (Customer Event) and LinkedIn Group.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Maximise your presence on Twitter and LinkedIn to harvest relationships. Marketers should consider new forms of personalization (think video, interactive, and web) to cut through the clutter and engage prospects. Send your prospects actual mail. Personalisation and really getting to know your audience or clientele. Back to top.