Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Automation: an understanding of CRM and marketing automation applications are critical. Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Understands campaign and pipeline flow. Data: needs several kinds of data capabilities.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Content Standard

APRIL 22, 2015

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. When and how did marketing influence leads throughout the buying cycle? You designate your own interesting moments within your marketing automation platform.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Heinz Marketing

AUGUST 5, 2021

Is there automation functionality? I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Measure the impact and ROI of every interaction across Sales and Marketing with attribution. Integrations: HubSpot, Marketo, Outreach, SalesLoft, Sendoso, and more.

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120

Zoominfo

APRIL 23, 2020

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). The ICP can generally refer to both the ideal company and the ideal buyer: A traditional ICP (standard CRM fields).

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). The ICP can generally refer to both the ideal company and the ideal buyer: A traditional ICP (standard CRM fields).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 20, 2013

He is an expert in marketing automation and lead management best practices. In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Adobe Experience Cloud Blog

MARCH 26, 2015

While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. Predictive Marketing is a huge game-changer in the marketing technology space.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48