Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Martech Advisor

NOVEMBER 18, 2019

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. Customer relationship marketing (CRM) is continuously evolving. But it has to mean more.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Customer Experience Matrix

SEPTEMBER 8, 2017

This means they’ve always had customer data available and thus been able to build extensive customer databases without a CDP. Offline retailers have to work harder to get customer names and tie them to transactions, using indirect tools such as credit cards and loyalty programs. That quest leads directly to CDP.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Porch Group Media

AUGUST 4, 2020

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Convince & Convert

SEPTEMBER 11, 2011

Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well. How the hell does that work without something like Klout? It simply doesn’t.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Customer Experience Matrix

JUNE 22, 2011

Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. Otherwise, Adobe expects even digital content such as emails to be delivered by third party products. Offline interactions, such as telephone and retail, are definitely out of the picture. Oracle isn’t very creative with product names.)

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120