customer 
LeadSloth
SEPTEMBER 8, 2010
Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. What if you’re choosing a CRM system today?
LeadSloth
MAY 25, 2010
But since then too little progress was made: the product was good, but their marketing was lagging behind. The result: not enough new customers. More and more I’ve come to believe that great marketing initiatives go bad if marketing and sales don’t have a productive relationship. Enterprise-Ready Product.
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LeadSloth
FEBRUARY 10, 2010
You need to link marketing automation to CRM so you can link campaigns to sales opportunities. Part of the data you need comes from your website and partly it is from your CRM system. In reality, you may still have to do some customization to be totally closed-loop. Revenue Metrics. Step 2 is to tie campaigns to revenue.
LeadSloth
NOVEMBER 16, 2010
Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Another company was pulling revenue information from their billing system into the CRM system. Lead Nurturing Based on Product Usage. Many of them have trial programs, so potential clients can try the product before they buy.
LeadSloth
FEBRUARY 17, 2010
Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Marketing is starting to see sales as a customer who demands high-quality leads. Customer Support. Often, Customer Support is in a separate department, and it’s seen as a cost center. Conclusion.
LeadSloth
AUGUST 24, 2009
In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. Selling Simple Products. No Interesting Content.
LeadSloth
JANUARY 12, 2010
Scott Mersy , VP Marketing and Products, Genius.com. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Marketing has none.
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