Remove customer

B2B Marketing Traction

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How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

Are your customers, clients, referral sources on social media? Once you understand on what social media platforms your customers and other stakeholders are engaging, create a presence there and begin to connect, post messages and engage. Use Twitter to link to your press releases, new product information, or events.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

You need to know which are the most frequently-used when your target prospects search for your products or services. Your content needs to include and be tagged with the right keywords and phrases. This is both science and art. There are certain places where you can include keywords and phrases that the search engine algorithms respond to.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

It is being implemented by a business owner or product manager rather than the marketing department. It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. SuperOffice created a systematic approach to distributing their blog posts to followers and subscribers and customers.