LEADership

NOVEMBER 5, 2013

In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. Create value for your LinkedIn connections by (a) Creating a meaningful and relevant About page—don’t copy and paste from your website! (b)

Social Media 40

Social Media Optimization CPO Media 40

Lenny's Newsletter

AUGUST 8, 2023

It’s kind of the weird part, especially if you’re searching for one; it feels like it’s not the case, but there are so many different markets that are underserved. ’ And we’re lazy engineers and we thought other engineers would be lazy as well. Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. Output metrics: Metrics that measure the amount of something such as website traffic, webinar attendees, and the number of leads generated from a campaign.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Webbiquity

JUNE 6, 2011

His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100