B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend.
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