article thumbnail

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary. And on Spotify.

CPO 144
article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A guide for finding product-market fit

Lenny's Newsletter

It always surprises people to hear that, at YouTube, we never thought we had a product-market fit. We were envious of the satisfaction those folks were finding on Netflix, Facebook, or wherever. Art by Natalie Harney. We had 100 million DAUs and almost a billion monthly actives, and yet we did not have our desired audience.

CPO 145
article thumbnail

Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform.

article thumbnail

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s.

Twitter 100