article thumbnail

Making Sense of Marketing Acronyms: Part 1

Bluetext

CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! SMM (Social Media Marketing) The use of social media platforms to promote your product, service, or brand. POS (Point of Sale) The place where a customer makes a purchase, such as a store checkout.

article thumbnail

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Social ads show up in social media feeds and are tagged with Ad or Sponsored. Next, enter an ad group name and enter your target CPM bid. Note: Bumper ads use target CPM (cost-per-thousand impressions) bidding. Related Content: Remarketing Lists for Search Ads: Custom Campaigns and Tailored Bids. Social Ads. Note: The Impr.