Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPL (Cost Per Lead) The cost of finding your next potentially viable lead. SMM (Social Media Marketing) The use of social media platforms to promote your product, service, or brand. If you made $2, but spent 1, you have a ROAS of 2x.
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