Remove CPM Remove Media Remove POS Remove Psychographics
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Making Sense of Marketing Acronyms: Part 1

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CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! SMM (Social Media Marketing) The use of social media platforms to promote your product, service, or brand. ICP (Ideal Customer Profile) A detailed description of your dream customer, including demographics and psychographics.