CPM, Media, POS and PPC - B2B Marketing Zone

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

FEBRUARY 26, 2020

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

Marketing Budget

Marketing Budget Paid Content PPC Budget Programs

Making Sense of Marketing Acronyms: Part 1

Bluetext

MAY 8, 2023

CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! PPC (Pay-per-Click) An online advertising model where you only pay when someone clicks on your ad. SMM (Social Media Marketing) The use of social media platforms to promote your product, service, or brand.

Lead Ranking

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools

B2B Marketing Zone

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Making Sense of Marketing Acronyms: Part 1

Webinars

Stay Connected