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How D2C healthcare marketers can stay flexible in 2021

Liveintent

CPM, CPC, and CPAs are going to go up. ROAS is going to go down. And they can’t do that if their data is locked behind Facebook’s walled garden, never to be activated outside of that singular platform. SimpleHealth , a forward-thinking reproductive wellness organization, has been doing just that.

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20 Benefits of Advertising via Online Channels

Single Grain

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.