Digital B2B Marketing

MARCH 7, 2013

If your goal is to deliver leads that you can tie back directly to your marketing investment, do not make banners the core of your enterprise B2B marketing program. Lead generation is still one of the top objectives of enterprise B2B marketers and many B2B publishers continue to propose banners as a way to deliver leads.

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Banners B2B Marketing Leads Lead 100

Digital B2B Marketing

OCTOBER 15, 2013

Following the lead of Forbes and others, many B2B trade publications are rolling out their own native publishing programs. Your articles, published directly on Forbes.com. Here is a detailed look at the distribution marketers are actually getting through Forbes. Native Content Publishing. Sponsored Posts. Retargeting.

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Digital B2B Marketing

JUNE 7, 2012

May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPL : Cost per Lead. Used both as a pricing model for lead generation media buys and as a performance measurement to compare the cost of leads from various sources. Salesforce.com.

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Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

JANUARY 22, 2014

In B2B marketing, media buyers just want to put a lead generation form in front of content. There is no reach and frequency, no quintiles in planning and no new low-cost per point (or CPM for digital folks) that points to their efficiency. Most media buyers just aren’t there. But its well past time for this to change.

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