Liveintent
FEBRUARY 22, 2022
Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). The post Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals appeared first on LiveIntent Blog.
Liveintent
SEPTEMBER 9, 2021
In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Let’s briefly break down the definitions and implications for these new features. Mail Privacy Protection. Let’s set some context first.
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Liveintent
SEPTEMBER 28, 2021
But before we dive in, if you need more context on the features that Apple is planning to roll out, check our blog post explaining those features. In addition, the LiveIntent Product team is releasing features that will allow you to isolate MPP traffic to help you measure the performance of campaigns with and without the impact of MPP.
Liveintent
NOVEMBER 2, 2021
This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023.
Single Grain
AUGUST 7, 2023
Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. Because of these benefits, in-app advertising is expected to grow 10% annually.
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