Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). The post Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals appeared first on LiveIntent Blog.

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Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Let’s briefly break down the definitions and implications for these new features. Mail Privacy Protection. This inflation will also apply to impressions.

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Liveintent

SEPTEMBER 28, 2021

But before we dive in, if you need more context on the features that Apple is planning to roll out, check our blog post explaining those features. So while these changes will inflate impressions on Apple devices, you can still accurately measure when a consumer clicks on your ad, visits your website or mobile app, and converts.

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Liveintent

NOVEMBER 2, 2021

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023.

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