Liveintent
JUNE 15, 2021
With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. It takes you beyond Facebook’s walled gardens. ROAS is going to go down.
Metadata
SEPTEMBER 28, 2023
While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85
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Digilant
APRIL 10, 2020
” Any normal week, I don’t think twice about these messages, removing the notification from my lock screen. of respondents said they would use Facebook more, 43.1% Instagram and Facebook soared by over 50 percent (more on the troublesome side of this in the Facebook post coming soon).
Digilant
APRIL 10, 2020
” Any normal week, I don’t think twice about these messages, removing the notification from my lock screen. of respondents said they would use Facebook more, 43.1% Instagram and Facebook soared by over 50 percent (more on the troublesome side of this in the Facebook post coming soon).
Single Grain
MAY 11, 2023
Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.
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