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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

Used for pricing email, telemarketing or postal list rentals or purchases. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. CPL : Cost per Lead. Salesforce.com. The most common pricing model for online banner advertising.

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Paid Content Lead Ranking Cost Per Click Cost per Lead 100
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. Examples: Salesforce.com, Google. A = Authority: Determines whether your prospect has the authority to make a purchasing decision.

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