CPA CPL Purchase Salesforce.com 
Digital B2B Marketing
JUNE 7, 2012
Used for pricing email, telemarketing or postal list rentals or purchases. CPA : Cost per Action. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. CPL : Cost per Lead. Salesforce.com. CPN : Cost per Name.
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. Examples: Salesforce.com, Google. A = Authority: Determines whether your prospect has the authority to make a purchasing decision.
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