Remove BANT Remove CPL Remove Purchase Remove Salesforce.com
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. Examples: Salesforce.com, Google. BANT: Budget, Authority, Need, Timeline. CPL: Cost-per-Lead. UX: User Experience.