Cost per Acquisition CPL Purchase Salesforce.com 
Digital B2B Marketing
JUNE 7, 2012
CPN : Cost per Name. Used for pricing email, telemarketing or postal list rentals or purchases. CPA : Cost per Action. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. Salesforce.com.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. Examples: Salesforce.com, Google. CPA: Cost-per-Action.
Expert insights. Personalized for you.
100 
Let's personalize your content