Metadata

SEPTEMBER 28, 2023

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.”

Linkedin 280

Linkedin Advertisements Advertising Practices 280

Single Grain

APRIL 1, 2020

And when your lead-generation efficiency slows down, your sales take a hit. HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Social media. Set Up Your Lead-Gen Activity Indicators to Grab the Right Leads. Design Lead Funnels for Each Lead-Gen Campaign.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

MAY 20, 2013

24) SEO and social media accounted for a combined 23% of all inbound budget allocations in 2013. 52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% -- 50% better than trade shows, the leading traditional marketing channel. Social Media Marketing.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

NetLine

AUGUST 2, 2023

Strategy 3: Content Syndication Content syndication enables quick and easy distribution of your content across various B2B media, trade publishers, and third-party websites. Are performance-based lead gen programs offered? Do they provide hyper-targeting and filtering so you only pay for leads meeting your specific criteria?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Envy

MAY 29, 2019

This has been a stable of marketing recommendations for the last couple of years, but we’re increasingly seeing that it’s extremely difficult to build any sort of audience on social media without incorporating a visual element. Let’s talk about another tried and true lead gen technique- webinars. Podcasting. LinkedIn PPC.

Tactics 84

Tactics B2B Marketing Planning B2B 84

NetLine

AUGUST 9, 2023

It would have been a real treat to see him use Twitter.) Look on the bright side: At least it’s not more than the 97% of all lead gen spend that’s wasted.) As long as the cost-per-lead (CPL) works for your organization and helps you accomplish your goals, paid channels are a great way to build a sales pipeline.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52