The Point
APRIL 22, 2020
I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.
The Point
JULY 30, 2019
Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. A recent video making the rounds on LinkedIn asked: “ Is Demand Generation Losing its Effectiveness ?” (The answer provided was: yes.).
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The Point
MARCH 18, 2020
Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. Plus, most inbound strategies are performance-based (either CPC or CPL), so the risk and cost is lessened if response turns out to be less than normal. Continue to run, develop, and even expand nurture programs.
The Point
JANUARY 29, 2015
We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success. AN) Hello, Howard. HS) Content is everything these days. 2015 is no exception.
The Point
MAY 23, 2017
There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. Naturally, you pay a big premium (in the form of a higher CPL) for pre-qualified leads. Here’s why: 1. You know your business. Click To Tweet.
The Point
JUNE 20, 2018
Generating leads from key accounts. But short of a more dedicated, coordinated effort to generate account-level engagement from specific, key influencers, you can still generate leads from key accounts and lay the foundation for a more concerted ABM initiative at some later date. Can you shortcut #ABM and still make it work?
The Point
FEBRUARY 11, 2014
As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors).
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