Metadata

FEBRUARY 24, 2021

The company offered functionality for customers including support for native LinkedIn targeting facets, custom fields for Sponsored Content and Lead Gen Forms, and the ability to launch video ads on LinkedIn that can dramatically increase conversion rates and lower CPL. With this integration, G2 and Metadata.io In 2020, Metadata raised $6.5m

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40