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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.

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Q&A Recap From Our 2020 Trends Webinar

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Especially if it’s cold outreach and the person isn’t familiar with you, who your company is, and how your product can make their lives easier. LinkedIn Lead Gen Forms integrate with Marketo, Pardot, Eloqua, plus a few others here. What’s the ideal video length for paid social campaigns? We also use Salesforce as our CRM.