Impressions vs Engagement: Which should you report on?
Oktopost
OCTOBER 10, 2024
YouTube: The impressions statistic tells you how many times a video’s thumbnail was displayed in a user feed. YouTube measures engagement through likes, dislikes, comments, shares, and the overall view duration of your videos. Source Cost Per Click (CPC) is the amount you pay every time a viewer clicks on a PPC ad you purchased.
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