Search Intent: The Key To Successful PPC Campaigns
Directive Agency
FEBRUARY 25, 2019
You’ll often see Wikipedia, definitions or news/blog publications in the top results for these. In the example above, we have Wikipedia ranked #1, a news site as #2, and a definition as #3. This tells us that Google believes there is not much purchase intent behind this search. CPC, and 0.22 competition.
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