SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. It would be like word of mouth advertising, but at scale (thanks to social media). The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. It is an excellent platform for tracking Click-Through-Rates (CTRs) on content from any device or medium. Social Media KPIs.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

EveryoneSocial

JUNE 8, 2021

But effective marketers need to know numerous other social media terms, as well as a slew of acronyms, from CPC to ROI. People who are fans of your brand — both inside and outside your organization — who promote it organically via word-of-mouth of marketing. Click-through rate (CTR). That means your CTR is 3%.

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Buffer

OCTOBER 3, 2018

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Twitter Lists. We keep a close eye on CPC and whenever it creeps above $0.25–0.30 Building your website traffic in 2018 is no easy task.

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. CTR, long-tail keywords.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Buffer

JULY 25, 2019

Owned vs. earned — A breakdown of how often the content you share on social media drives website traffic versus the content that others share is driving traffic (word of mouth). Clickthru rate (CTR) — A useful measure for advertising. Sentiment — Are people talking positively or negatively about your brand?

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68