Single Grain

AUGUST 8, 2023

Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Maintaining an exceptional Return on Ad Spend (ROAS) was a key priority for Hestan Culinary. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. All objectives fall under three categories: awareness, consideration and conversion: As an e-commerce marketer, start with the traffic objective.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Inbox Insight

DECEMBER 18, 2018

Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). Cost Per Action (CPA) – CPA can be referenced in a few different ways. Refers to the price of 1,000 ad impressions on a web page.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66