NuSpark Consulting
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display.
Single Grain
JULY 16, 2021
Lead Generation : Target users who have engaged with your lead ads. You can create a lead generation audience from form views — i.e. when a user views a form — or form submissions. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA.
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Hubspot
FEBRUARY 27, 2020
Google has recently shown an increasing interest in expanding YouTube's offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. You want to make sure the relevant ones stick around, so it's critical to lead with a captivating message so they keep watching.
QuanticMind
MARCH 22, 2017
pictured: Bart Heideman, Global Product Lead, Conversions for @google ). First-click attribution attributes all conversions to the very first click in a journey, which presumably leads to a highly noise-filled set of metrics, and is not recommended for any merchants with a customer journey observed to be of any significant length.
Martech Advisor
OCTOBER 17, 2019
Cost-per-acquisition (CPA). In case your ad network goes down, it could lead to major interruptions to business – so make sure to embed your service availability requires as part of the SLAs. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1
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