42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
SEM : Search Engine Marketing. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPA : Cost per Action. Salesforce.com. EM : Email ABM : Account Based Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization.
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