42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
SEM : Search Engine Marketing. CPA : Cost per Action. Salesforce.com. EM : Email ABM : Account Based Marketing. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. Includes both SEO and paid search. SEO : Search Engine Optimization.
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