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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPA : Cost per Action. Salesforce.com. The most common pricing model for online banner advertising. CPN : Cost per Name. MAP : Marketing Automation Platform. SFA : Sales Force Automation.