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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). . Facebook / LinkedIn / Google Plus metrics (i.e.

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How to Build Traffic Generating Links

Sharpspring

Google of course wanted to change that because readers are (and will always be) the most important thing to Google. Some companies will avoid these types of links because they don’t pass any PageRank, but the truth is that these links are still valuable. They send relevant readers to your website and help you generate that traffic.

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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.

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Blogger outreach is earned media PR, isn’t it?

Biznology

” (Wikipedia). I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

And the best unstructured citations of all include links, of course! For example: If there’s no email address or contact form in the writer’s bio, you can usually find a link to one of their social media accounts, like Twitter, and you can connect with them there via a public or direct message.